On the business

Strategic marketing support.

If you’re scaling, repositioning, or simply ready to raise the bar on your marketing, Quiet Impact can help. I work on a fractional basis as your senior marketing partner, guiding the direction, setting the framework and creating actionable marketing plans for your team to own and deliver.

Why you might be here:

  • Marketing is running, but without a clear market position, direction or connection to business objectives.

  • You need marketing leadership, but a full-time CMO isn’t the right next move.

  • You’re challenged by resource constraints, lots of ideas but no aligned plan, or you’re entering a new phase (growth, repositioning, new product launch).

  • You recognise that marketing is more than communications; it’s a strategic business function that can help meet deliver growth ambitions.

A target with concentric rings and an arrow hitting the bullseye.

How I can help

  • Market insight & competitive clarity: we’ll dig into your industry and category to find the white space that you can step in and own.

  • Refining brand positioning and messaging: we’ll make sure you know exactly who you serve, why you’re different and how to tell your story.

  • Growth strategy & roadmap: together we’ll translate your go-to-market plan into a clear, actionable 12-24-month plan that ties marketing to commercial outcomes.

  • Marketing leadership & governance: setting up the right frameworks for team, agencies, budgets, KPIs and reporting.

Who this is for

  • Start-ups with ambition but limited senior marketing resource.

  • Challenger brands seeking differentiation and stronger growth.

  • Established businesses looking for a refresh or to embed fresh thinking.

What success looks like

Clear marketing objectives aligned to commercial objectives, an actionable roadmap that translates the strategy into execution, with meaningful metrics to track impact on business growth.

Already happy with strategy and need more hands-on delivery? Explore my ‘In the Business’ service.

LET'S CHAT
A woman with blonde hair smiling during a conversation with a man in the foreground, in a professional setting.

 FAQs

  • A fractional CMO is a senior marketing leader who works with you part-time, giving you high-level expertise without the cost of a full-time hire. You get someone who can shape your marketing direction, bring clarity to your positioning, and build a marketing roadmap that aligns directly with your commercial goals. It’s ideal for businesses that need leadership, not just resource.

  • I start by understanding your goals, customer needs, competitive landscape and the realities of your resource and budget. From there, I refine your positioning and build a clear, prioritised roadmap that shows what you should focus on, why it matters and how it contributes to growth. It’s practical, tailored and actionable.

  • This works particularly well for scaling start-ups, challenger brands, SMEs and established organisations entering a new phase (repositioning, growth plans, new product launches). If you’re ambitious but light on senior marketing capability, this service creates the clarity and structure you need.

  • Most clients see clearer connection between commercial objectives and marketing activities, a defined 12–24-month roadmap, improved decision-making and a more aligned leadership team. More importantly, marketing becomes more actionable and commercially effective. If there are specific outcomes that you expect from the process, these can be agreed during the briefing process.